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How to Write a Strong PitchDeal Description

Investors skim before they commit. Keep your description short, factual, and focused on highโ€‘signal data points:

  • The Problem: State the customer pain point in one clear sentence.
  • The Solution: Explain how your product uniquely solves that problem.
  • The Traction: Use hard numbers such as โ€œ15% weekโ€‘overโ€‘week growthโ€ or โ€œ$10k MRR.โ€
  • The Use of Funds: Briefly outline how the capital will be deployed (e.g., engineering hires, market expansion).

๐Ÿ’ก Tip: Avoid buzzwords like โ€œdisruptiveโ€ or โ€œrevolutionary.โ€ Specific metrics build far more credibility than adjectives.