A well‑supported Asking Price attracts serious buyers and reduces low‑quality offers.

When setting your price on page two of the form, use these valuation anchors:

• Use Standard Multiples: Most valuations are based on a multiple of SDE (Seller’s Discretionary Earnings) or Monthly Profit (e.g., “3× Annual SDE”).
• Signal Your Logic: In your public description, briefly explain the rationale behind your number (e.g., “Price reflects 20% YoY growth and $50k in proprietary hardware assets”).
• Public vs. Private: Avoid sharing a detailed financial breakdown in the public teaser. Simply reference the primary multiple used.
• Signal Flexibility: If you’re open to negotiation or earn‑outs, use phrasing like “Asking price is $X, open to structured offers for the right partner.”