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Understanding Your Reach Tier

Your Reach Tier is an automatic classification that helps brands and collaborators identify creators at the right scale for their campaigns. This tier is generated from the number you enter in the Total Reach field of your Creator Snapshot.

Why it matters:
Brands often filter by tierโ€”many prefer Micro or Midโ€‘tier creators for stronger engagement, while others seek Mega creators for broad awareness. Your tier helps you surface in the right searches.

Pro Tip:
If youโ€™re close to the next tier (for example, sitting at 49,500 followers), update your Total Reach as soon as you cross the threshold. The system will automatically elevate your profile to the next tier once your number qualifies.