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Crafting Your “Key Achievement”

Your Key Achievement is your most powerful piece of professional social proof. In the Expert Snapshot, this field should be used to highlight a singular, high-impact result that validates your expertise.

  • Be Quantitative: Whenever possible, use data (e.g., “Managed a $5M ad spend with 4x ROAS” or “Reduced churn by 15% for a Series B SaaS”).
  • Be Specific: Instead of “Experienced Leader,” try “Architected the expansion of a 50-person engineering team across 3 countries.”

This is the first thing potential clients or partners look at to determine if your track record matches their needs.