Absolutely agree—raising capital isn’t just about influence, it’s about having a business model that works.

When I raised $15M+ across multiple ventures, the most important thing wasn’t how well my brand resonated—it was how strong my unit economics, distribution strategy, and growth scalability were.

Influencers looking for funding need to think like entrepreneurs—investors want to see customer retention data, revenue models, and clear market differentiation.

Before pitching, ask yourself: ✔ Is my brand positioned for long-term revenue? ✔ Do I have a proven demand beyond audience engagement? ✔ Can I demonstrate scalability backed by supply chain & operations?

Those three factors made the difference between closing an investment round versus getting stuck in endless pitch meetings with no results.

If anyone here is preparing to raise for an influencer-led business, drop your biggest funding hurdle—let’s work through it together.