Great breakdown, Arun! From my experience as a startup coach, influencer founders often underestimate their growth metrics when pitching investors.

✔ Audience size alone isn’t enough—investors want to see customer retention data, repeat purchase rates, and brand loyalty metrics. ✔ Too many influencer-led brands lack structured financial projections—if the revenue model isn’t sustainable, funding won’t happen. ✔ A clear exit strategy matters—investors need to know how their capital will scale the business and when they’ll see returns.

I help founders refine their investor pitches, and one thing I always tell them: Make your brand fundable from day one.

Curious—how do you see investor criteria evolving for influencer-led businesses in the next few years?